Influence Contract

Free Sample Influencer Contract Templates

To help you grow your business, we've created a fairly simple yet reliable influencer contract template in Word and PDF versions so you can use it over and over.

What's in this model?

• Non-Disclosure and Confidentiality Agreement

• Brand Campaign Guidelines

• Content Rights

What is an influence contract?

An influencer contract is a newer type of agreement designed for a specific relationship in which one party, called the advertiser, contracts with another party, the influencer, to promote the goods or services of the advertiser. advertiser. The "advertiser" in this Agreement need not be a traditional advertiser or distributor; the advertiser might just be a brand or business owner looking for promotional help from the influencer. This agreement is created for the specific situation of an online influencer promoting the advertiser's products or services via social media.

What is an influencer?

An influencer is an individual or group with personal authority, posture, expertise, or connections that impacts the buying decisions of others. It can be a well-known personality in a particular industry, field or niche, who has gained some notoriety.

The main key to an influencer is that they have built a relationship with their audience, either through their expertise or through their experience. In terms of marketing, brands have the ability to partner with influencers to deliver mutually beneficial experiences to their audience.

Why do you need an influencer contract?

The rise of the influencer on social media has led to an increase in these types of relationships, with many other brands and businesses looking to hire influencers to grow their following.

This document can be used for a one-time campaign, where the advertiser hires the influencer to help with a specific campaign for a specific period of time, or for an ongoing relationship, where the influencer will promote the products or services of the influencer. advertiser over time.

With influencer marketing being such a personal and informal approach to customer outreach, isn't it just easier to do everything informally? Actually no. Working without an influencer contract is asking for trouble. While some influencer marketplaces handle a lot of the hassle for you, anything done directly requires a custom contract.

Important Terms

What should an influence contract contain?

What you should include in your influencer contract may vary depending on the nature of the brand-influencer relationship, the nature of the campaign, and your industry. That said, the following ten elements are common to almost all influence agreements.

1. Non-Disclosure and Confidentiality Agreement: Some campaigns (such as whitelists or Instagram takeovers) require participants to share their login information. Other times, participants disclose sensitive information related to their business or personal brand. A thriving business relationship requires individuals to adhere to a reasonable confidentiality agreement and agreement.
2. Remuneration model: Influencer compensation can include fixed fees, commissions, product creation, or a combination of the three. Your brand influencer contract should clearly state how and when you will pay your influencer. Influencers are generally considered independent contractors. As such, it is often customary to obtain 1099s and Independent Contractor Agreements from your influencers.
3. Timelines and milestones: Any details that you and your influencer agree on about how they will post, when they will post, and how often they will post should be in your contract. If your agreement is campaign-specific, be sure to set the necessary date/time parameters.
4. Brand campaign guidelines: If you're like most brands, you're naturally very brand-conscious. You should clearly state any tone, language, or style guidelines you have for your influencers. 
5. Influencer campaign guidelines: Typically, influencers also have guidelines that protect their personal brand and maintain their authenticity on social media. You should also include these requests in your influencer contract.
6. Consumer Privacy Act: Although this is more often an issue in affiliate marketing rather than influencer marketing, there are certain scenarios in which influencers may collect, manage, or share consumer information. If so, you can be held liable if the influencer mishandles consumer data during a campaign. The CCPA, PIPEDA and GDPR consumer privacy agencies will prosecute brands/individuals found to have violated consumer privacy law. Your influencer agreement should enforce relevant consumer data privacy compliance standards. 
7. Campaign deliverables: Your campaign goals dictate whether your influencer posts a blog, video, image, product review, or a mix. Your contract should detail all the details related to the campaign deliverables that your influencer is responsible for. 
8. Brand exclusivity: It's not uncommon for brands to require exclusivity from their influencers for a certain period during and after a campaign. You should include an exclusivity clause if you are concerned that your influencer is working with a competitor. It is important that you set a time period for this exclusivity. You can't insist on exclusivity forever, but you can demand it from your influencers for a reasonable period of time.
9. Content rights: Influencer posts make great repurposed content for brand posts and PPC campaigns. However, you cannot use your influencer posts in this way without securing content rights. You may need to discuss exact terms and verbiage with your attorney to ensure that you are permitted to use influencer posts for other purposes.
10. Reasons for termination: An essential part of your influencer contract should state what constitutes grounds for termination during an influencer campaign. This section ensures that you and your influencer are not locked into an agreement that both parties wanted to be released from. That said, neither party should be allowed to break the agreement at will. Your termination clause protects you and the influencer from gross breaches of trust.

What sections should you specify in your influencer contract?

A detailed specification:

Your first priority should be to define the scope of the work to be done and its purpose. This means specifying that this contract is entered into for the purpose of content creation or other form of collaboration. Discuss if you are going to use it as advertising on your own platforms/websites in addition to the influencer's pages.

Aesthetic and Branding Guidelines:

Depending on your goals, some branding may be necessary. For example, most of us have colors that are used consistently throughout our advertising efforts. Depending on how the influencer content is used, you can specify that these brand elements be used. Alternatively, you can specify the inclusion of your company logo somewhere. These specifications should be discussed in detail and described carefully. However, it's generally a good idea to give influencers as much creative freedom as possible while protecting your brand.

What content will the influencer post and where? How many times ?

In this section, you will specify the type of content to be produced, as well as the agreed functionalities. This means that the section must be specific: saying that you are paying for a YouTube video is not always enough. Instead, specify whether you want him to do a giveaway, a tutorial, or something else you've decided. The same should be true for any other content format.

Next, mention where the content should be posted and how often it should be posted. For our sample YouTube video, this will likely be a one-time addition to their YouTube channel. However, you may also reserve the right to republish it on your website or other approved location. Instagram posts can be made more than once over a period of time. A more frequent post may also involve more than one piece of content; if yes, specify.

When will all of this have to be done? Other details on the calendar and the stages?

Like all projects, your collaboration must have a deadline. Depending on the type of collaboration, this can be one milestone or a series of multiple milestones. With Instagram posts, you can request a new photo every week for a month. A YouTube tutorial may need to go into production by a certain time, and track everything a few weeks later. Whatever these parameters are, you must specify them in the influencer contract.

Are there any other specifics relevant to the influencer campaign that the influencer should be aware of?

One of the best ways to make sure nothing is left to chance is to include it in the influencer contract. For example, you might need certain hashtags used in the caption or text. Specifying certain @user mentions is also common; this is often your brand's social media account, or perhaps a member of your leadership team. Either way, be sure to include specific provisions to ensure compliance.

List of things you don't want the influencer to talk about or include in the content:

As with positive requirements, your influencer contract should specify everything you want them to avoid. For example, depending on the campaign and its goals, you might want the influencer to avoid mentioning a competing brand or product. On the other hand, it may be different if you want a product review to compare your product to the competition.

Another thing to mention is if there is potential for off-brand images. One way to have off-brand imagery is in fashion: depending on the brand/product, there can be fashion shots that can look trashy. The type of product and your branding can help determine what is appropriate.

Will the content need to be pre-approved by the brand before being published?

In some circumstances, you may want to approve content before it is published. This could be due to a number of factors, such as sensitive branding issues or a recent history of your customers reacting poorly to influencer content. If you go this route, be sure to specify this as part of the influencer contract. You'll also want to make the approval process as clear as possible to avoid confusion.

Access to influencer data:

If you need access to influencer data other than content, that should be mentioned as well. For example, some brands want social media login information so they can see what notifications are being generated by content. Other access requirements include Google Analytics, social media analytics, screenshots, and anything that can help measure campaign success. Of course, printouts and emails with the same information may also suffice.

Mention the details of the remuneration:

Compensation details are at the heart of any influencer contract. Be sure to specify how much an influencer will be paid and in what form (commission, package, product, etc.). Then say how it will be paid for and when they should expect to get it. This way everyone knows what is expected and when.