Free Sample Social Media Management Contract Templates

To help you grow your business, we've created a pretty simple yet reliable social media management contract template in Word and PDF versions so you can use it over and over.

What's in this model?

• Strategies and implementation

• Payment terms

• Promotions and campaigns

What is a social media management contract?

A social media management contract is like a contract for a spokesperson or public relations representative. This is a contract with a person or agency to manage the client's brand identity on social media. As social media platforms and audiences have grown, the industry has changed for brand managers.

A brand identity is not like your identity as a person or business. Just as writers and musicians adopt pseudonyms, the social media persona is not the same as the real person. While this is clear when it comes to a corporate brand, many social media management deals are for personal accounts, like celebrities, athletes, or political figures.

What is Social Media Management?

Social media is a way to reach a large audience. They are used to distribute information, photos, videos and links to websites. Depending on the type of site you run, you can create a social media page. For example, if you run an e-commerce site, you can use social media to promote your site and get people to recommend it to their friends. Some social media sites offer a mobile version that can be used on a smart phone or mobile device. You can post to social media from any of these devices.

What are the types of social media management contracts?

There are several types of social media management contracts. There are social agency contracts which are corporate contracts whereby a client owns a business and their employees have individual contracts to manage their social networks. Then there are service contracts through which a client can hire a professional to manage their social networks. Finally, there are online support contracts that allow a customer to have professional help to manage their social networks.

social agency contracts

Social agency contracts can be provided so that clients can manage the social networks of their customers or employees. The client has only one social advisor and he is responsible for the management of social media. The advantages are that the client does not have to hire other employees or pay management fees to employees.

Service provision contracts

Service provision contracts are provided so that the client can manage his social networks himself. The client must hire a social advisor to manage the social networks and he pays for the social media management. The advantages are that the client can hire a social advisor to manage his social networks and he does not need to hire other employees.

Online support contracts

Online support contracts allow the customer to request help online to manage their social networks. The client does not have to recruit any social advisers and he does not have to pay any management fees. The advantages are that the customer can request help online to manage his social networks and he does not need to hire other employees.

Why do businesses need social media marketing?

These days, almost everything is done online. This includes brands promoting their products online and engaging with their followers like never before. To stay ahead of the rest of the competition, brands will need to boost their online presence in the booming digital world. This is why social media marketing is indeed very necessary!

What is the purpose of a social media management contract?

Contracts should clarify the roles of the SMM and what they are authorized to do or say on behalf of the client. Disputes quickly arise between representatives and brand stakeholders. Even within stakeholders, disagreement can arise. For these reasons, SMM contracts are not straightforward and should include:

• Firm Dispute Resolution

• Ownership of licenses

• Conditions

• Exclusions and more

The more effort you put into your social media marketing agreement, the more exceptions and hard cases you will consider. If there is a way to predetermine the voting party, the course of action, and the liability owed, both parties can avoid major headaches later on.

Important Terms

What Should You Include in a Social Media Marketing Contract?

A social media marketing contract should contain the following information:

• Brand goals and outlook

• Description of work

• Strategies and implementation

• Payment terms

• Promotions and campaigns, etc.

How to create a social media marketing contract?

Before shaking hands with a potential client, you must first draft and finalize a social media marketing contract to sign. And, you can easily do that with the tips below:

• Correctly identify who the parties are :- A mistake in the spelling of a party's name or address can cause you a lot of trouble, especially legal contract issues and encumbrances. So be sure to accurately cite the names and full details of the parties involved. This also includes the corporate names and organizations of the parties.

• Negotiate the duration of the contract : – You are not the only party to the contract who will sign since there is also your client and other people involved. This means that you should discuss with them the dates when you will start and end your social media marketing service. Once finalized, include the dates in the contract as well as other relevant dates to note, such as payment due dates.

• Be careful with the terms you use :- Some words have different meanings or definitions in different industries and languages, so you should include their definitions in the contract to avoid misunderstandings. Apart from this, you also need to make your contract foolproof. One area in particular is to indicate the number of times you allow your client to issue contract amendments and work orders. Being transparent with the frequency protects you from unintended liabilities and liabilities.

• Add the necessary clauses :- Being a social media marketer can be hard work, especially when you have a difficult client to handle. That's why you should include clauses on contract termination, late payment fees, information disclosure, and confidentiality to avoid future contract disputes.

• Don't worry about the length of your contract scope: – A scope of work or scope statement in a social media marketing contract can get long, especially when you include all the essentials. So be sure to cover the entirety and purpose of the contract or agreement, the purpose, types and limitations of your marketing services and what you expect from the client. You can add more if you need. Also use basic language to fully explain the scope