Brand Ambassador Contract

The brand ambassador, whether spokesperson, representative, promoter, influencer, sponsor, muse, partner, press officer, advertiser or involved in sponsorship, plays a crucial role in the development and notoriety of a business. Understanding the importance and benefits of these ambassadors is key to maximizing their impact on brand success. The different categories of ambassadors, whether they are employees, satisfied customers or celebrities, each have their specificities and their own strengths. To choose an effective brand ambassador, it is important to take into account the qualities sought and the correspondence with the values ​​of the company. Thus, companies will be able to fully benefit from the advantages offered by these valuable ambassadors.

Free Sample Brand Ambassador Contract Templates

To help you grow your business, we've created a fairly simple, yet reliable brand ambassador contract template in Word and PDF versions so you can use it over and over.

What's in this model?

• Duties and Responsibilities

• Terms and Termination

• Payment details

What is a Brand Ambassador contract?

A brand ambassador contract is an agreement between a brand ambassador or influencer and a business to promote or market a product or service. A brand ambassador helps increase sales and brand awareness.

What is a Brand Ambassador?

A brand ambassador is hired by a company to represent their brand to increase awareness and promote their product or service.

Discover the world of the brand ambassador, this influential spokesperson and essential representative for companies. Learn more about their role, from promoter to muse, and how their partnership with a press or publicity officer, as well as sponsorship, generates considerable advantages.

 A brand ambassador generally has the following functions:

• Promote products and services to potential consumers;

• Attend events;

• Promotional and marketing activities on various social media platforms;

• Develop a creative image to represent the brand;

• Educate consumers, distributors and retailers; 

• Provide discount codes to consumers for Company products; And,

• Development of a website and various marketing campaigns.

Brand ambassadors usually have an established online presence. Brand ambassadors can also be called influencers. Typically, a brand ambassador is more involved than the traditional influencer. Brand Ambassadors may also be required to attend events in person. Thus, brand ambassadors also have “offline tasks”.

To achieve this objective, the brand ambassador works in close collaboration with the press officer, the advertiser and the partners in charge of sponsorship. This partnership increases the visibility of the brand and builds customer loyalty through consistent and impactful communication.

Importance of ambassadors for companies

The importance of ambassadors for businesses lies in their role as spokespersons and representatives. An influencer or sponsor can thus contribute to improving the brand image, by being a muse or partner of the company. The press officer plays a key role in communicating with the media, while the publicist takes care of promotion.

Sponsorship represents an opportunity for companies to associate their image with events or influential personalities. Thus, by relying on quality ambassadors, companies can benefit from increased visibility and a better reputation with their target.

Benefits of having brand ambassadors

Hiring a spokesperson or representative gives a brand increased visibility and enhanced credibility. Additionally, a recognized promoter or influencer can help reach new audiences and build brand awareness. Sponsorship, on the other hand, makes it possible to benefit from financial support and expertise in the field concerned.

The muse and the partner contribute to the brand image and to the cohesion between the various stakeholders. The press officer and the publicist work closely together to disseminate key messages and optimize media coverage.

The different categories of brand ambassadors

Discover the different categories of brand ambassadors, from spokespersons to partners, including representatives, promoters, influencers, sponsors, muses, press officers, advertisers and sponsors. We will address employees, satisfied customers and external influencers.

Employees: internal ambassadors

Spokespersons and representatives play a crucial role as internal company ambassadors. They work closely with promoters and influencers to build brand visibility through sponsorships and partnerships. The press officer, meanwhile, is a privileged interlocutor for the media and the muses, allowing the image of the company to be conveyed to the general public.

Sponsorship and advertising are essential elements to support the actions of internal ambassadors. It is important to ensure a solid partnership between the company and its employees to maximize the impact and reach of these communication actions.

Satisfied customers: loyal ambassadors

An effective spokesperson or representative can turn satisfied customers into loyal ambassadors for a company. The promoter's role is essential to arouse the interest of potential influencers and sponsors. The muse, as an emblematic figure, reinforces brand awareness among the target audience.

The ideal partner must be chosen carefully, taking into account the press officer and the publicist to ensure coherent communication. Sponsorship is an important lever for developing the company's visibility and establishing lasting relationships with loyal ambassadors.

Influencers and celebrities: external ambassadors

Spokespersons and representatives play a crucial role as external ambassadors, including influencers and celebrities. The promoter and the influencer work closely together to maximize the impact of the advertising campaign. The sponsor, as muse, also participates in improving the brand image.

The partner and the press officer work together to optimize the visibility and notoriety of the company. Advertising and sponsorship promote synergy between influencer and brand, ensuring lasting and mutually beneficial success.

The criteria for choosing a brand ambassador

Choosing a brand ambassador requires a rigorous selection based on essential criteria such as the qualities sought (spokesperson, representative, promoter, influencer, sponsor, muse), correspondence with the values ​​of the company (partner, press officer , advertising, sponsorship). Discover our detailed analysis to make the right choice.

The qualities sought in an ambassador

An ambassador must above all be an effective and convincing spokesperson, able to represent the company or the brand to customers, partners and influencers. It is essential to choose a representative with communication skills, experience as a promoter and a strong online presence.

The press officer or muse must also have solid sponsorship and a network of partners, as well as expertise in advertising and sponsorship. Close collaboration with internal and external teams, including influencers and partners, is essential to maximize the impact of the ambassador on the company's image.

Alignment with company values

The spokesperson, representative and promoter must be chosen according to their skills and ability to convey the company's values. The influencer, sponsor or muse, is also selected on the basis of their affinity with the brand to optimize partnerships and sponsorship.

The press officer and the advertiser, for their part, work in close collaboration with the other actors to ensure coherent communication and in accordance with the values ​​of the company. Their actions, ranging from the promotion of products/services to the management of public relations, contribute to the reinforcement of the brand image.

What are the types of brand ambassador contracts? 

The types of brand ambassador contracts vary depending on the nature of the relationship between the company and the ambassador. Relationships are often based on exclusivity, which means that the ambassador must not be involved in another relationship with a competitor. In addition, an ambassador can be hired to promote a particular brand or product or to have an impact in the market.

Sponsorship contract

When the ambassador is hired to promote a particular product, the relationship is often called a sponsorship deal. The sponsorship contract is a commercial relationship based on a mutual commitment between a brand and the ambassador to promote a product, with the aim of creating profits for both parties.

Influence or representation contract

When the ambassador is hired to have an impact on the market in general, the relationship is often called an influence or representation contract. The influence contract is a commercial relationship based on a mutual commitment between a brand and the ambassador to influence the market, with the aim of promoting the values ​​of the brand.

performance contract

When the ambassador is hired to have an impact on the market in general, the relationship is often referred to as a performance contract. The performance contract is based on a mutual commitment between a brand and an ambassador to promote the brand, with the aim of creating profits for both parties.

Why is a Brand Ambassador contract necessary?

A brand ambassador contract is necessary for several reasons. Having a contract in place ensures that both parties know and agree to the terms and conditions of an agreement. It is essential that both parties agree on the scope of services and the terms of remuneration.

A brand ambassador contract is important to protect the brand ambassador as well as the business. This agreement outlines the company's responsibilities to the brand ambassador and vice versa.

Many tasks can be expected of a brand ambassador. A brand ambassador contract mentions these duties in writing in order to clarify things for both parties. 

There may be certain tasks that a Brand Ambassador has an objection to. These can be mentioned as exclusions in a Brand Ambassador contract to avoid any conflicts in the future. 

Additionally, a brand ambassador contract also ensures that the ambassador gets paid regardless of the effect of the marketing campaign on the sale of the product. 

Benefits of Brand Ambassador Contracts

• The main benefit of the brand ambassador contract is that both the company and the brand ambassador achieve what is expected of them.

• The brand ambassador lists the duties and obligations of each towards the other. Neither party may refuse the tasks listed in this Agreement once the Agreement has entered into force.

• Marketing is an unpredictable field, so a business may or may not gain ROI by hiring a brand ambassador. A Brand Ambassador contract ensures that the Brand Ambassador gets paid anyway.

• The brand ambassador contract also ensures that a company's confidential secrets are kept secret even if they have to be shared by the brand ambassador.

Disadvantages of Brand Ambassador Contracts

• A Brand Ambassador contract outlines the tasks a Brand Ambassador must complete for the duration of the contract, which can typically last for months. If a Brand Ambassador cannot complete a task for any reason in the future, they may be subject to penalties.

• A brand ambassador contract gives companies little flexibility that might want to change their marketing strategy in the future as marketing trends change. The Brand Ambassador may charge additional fees for changes to the Agreement.

• The brand ambassador will be expected to participate in the marketing of the company's future products and services during the term of the contract, even if he does not believe in the quality or the idea of ​​this product/service.

Important Terms

What's included in a Brand Ambassador contract?

This brand ambassador contract template includes:

• A role model for your business if it hires social media influencers (SMI) or brand ambassadors.

• A general brand ambassador contract that sets out the terms and conditions between the company and the influencer.

• A Brand Ambassador Agreement is used for influencer marketing promotions and campaigns.

• Other names for Brand Ambassador Agreements include Influencer Agreements, Marketing Agreement, Ambassador Agreement, Independent Contractor Agreement, Freelancer Agreement, Brand Ambassador Agreement, freelancer and brand ambassador agreement.

What are the essential components of a brand ambassador contract?

A number of essential elements make up a brand ambassador contract. Here are some notable provisions typically included in a Brand Ambassador contract:

• Duties and Responsibilities of the Brand Ambassador – A company should determine the duties of the brand ambassador. A company should determine whether the brand ambassador should appear in person at events and how many functions the person should attend. Similarly, a company's expectations should be described and defined in the contract. This includes the number of posts or videos to be created.

• Deliverables and deadlines – The quality and details of the content must be identified. Deadlines and deadlines for deliverables are essential to ensure that both parties are on the same page. If a company wants to approve content before it is published, that should also be in the contract.

• Payment details – The ambassador and the company must agree on the terms of payment before drafting the contract. The agreement must be recorded in the contract. Method of payment and due dates should also be incorporated. Sometimes companies will pay on a commission credit. This is usually based on clicks from a tracking link provided by the company.

• Mandatory Disclosures and FTC Compliance – The Federal Trade Commission requires a brand ambassador to unambiguously disclose that they are advertising a business. On social media sites like Twitter that have character limitations, the FTC has confirmed that hashtags such as #ad, #advertisement, #sponsored, #paid are sufficient.

• Use, license and copyright – The contract must specify the rights and use of the ambassador.

• Duration and Termination – The duration of the contract and the method of termination and the notice required.

• Dispute Resolution and Legal Fees – In the event of a dispute between the parties, a clause explaining the dispute resolution process should include the steps taken before initiating formal legal action. The contract must also designate the party who will be responsible for legal costs in the event of a dispute.